Privacy Policy

At Universal Dialysis, we prioritize the privacy of our patients and visitors. This Privacy Policy outlines the types of personal information we collect, how it is used, and the measures we take to ensure its security and confidentiality.

1. Scope of Policy

This Privacy Policy applies to information we collect from you when you visit our center, use our services, or interact with us in any way, including through our website, telephone, and in-person communications.

2. Information We Collect

a. Personal Identification Information (PII): This includes your name, date of birth, address, phone number, email address, social security number, and any other identifying information.

b. Health and Medical Information: This encompasses data related to your health condition, medical history, medications, dialysis treatments, and other relevant healthcare data.

c. Payment Information: We may collect your billing address, insurance details, and payment method data.

3. How We Use Your Information

a. Medical Care: The primary use of your data is to provide you with appropriate medical care, including dialysis treatments and associated healthcare services.

b. Billing: We utilize your payment and insurance information to process payments for the services you receive.

c. Communication: We may use your contact information to send you updates, appointment reminders, or to respond to your inquiries.

d. Improvement of Services: Data may be used in an aggregated, non-personal form for research and development to enhance our services.

4. How We Protect Your Information

a. Security Measures: We employ robust physical, technical, and administrative security measures to protect your data against unauthorized access, modification, disclosure, or destruction.

b. Employee Training: Our staff undergo regular training on patient data confidentiality and privacy practices.

c. Data Retention: We only retain your personal information for as long as necessary, following medical and legal guidelines.

5. Sharing of Information

Your personal and health information is highly confidential. We will not share, sell, or lease your data to third parties unless:

a. You provide explicit consent. b. It’s essential for your medical treatment (e.g., with specialist doctors or hospitals). c. It’s required by law or to comply with legal processes.

6. Patient Rights

You have the right to:

a. Request access to your information. b. Ask for corrections or updates to your data. c. Opt-out of certain communications. d. Discuss any concerns regarding your privacy.

7. Cookies and Online Tracking

If you use our website, we may use cookies and similar technologies to enhance user experience, understand website usage, and improve our online services. You can manage or refuse cookies through your browser settings.

8. Third-party Links

Our website might contain links to external sites. We’re not responsible for the privacy practices or content of such sites. Always check the privacy policies of external websites before sharing personal information.

9. Changes to This Policy

We may update our Privacy Policy periodically. We recommend reviewing this policy regularly to stay informed about our privacy practices.

How We Use Cookies

At Universal Dialysis, ensuring that our patients receive the best care possible is our primary goal. To achieve this, we consistently strive to enhance the user experience on our digital platforms, ensuring that our online services are user-friendly, secure, and efficient. One of the tools we employ to achieve this enhancement is the use of “cookies”. Understanding the role of cookies is crucial to ensuring the security and optimization of our services, which is why we aim to shed light on how our dialysis center utilizes these tiny, but mighty, digital tools.

Firstly, it is important to understand what cookies are. Essentially, cookies are small text files that are placed on your device (whether it’s a computer, smartphone, or tablet) when you visit our website. These files store certain information about your preferences and activities, which can then be accessed by our web server. This facilitates a more personalized and efficient web experience.

1. Personalization and User Preferences

Cookies help our website remember your preferences. For instance, if you have logged into our patient portal, a cookie might remember that you are logged in so that you don’t need to input your credentials every time you switch between pages. This not only speeds up your browsing experience but also ensures that you have a seamless, hassle-free interaction with our site.

2. Analytics and Performance

Cookies play an instrumental role in helping us understand how our website is being used. Through analytics cookies, we can gather data about the number of visitors, the pages they visit the most, and how much time they spend on each page. This information is invaluable as it points out which sections of our site are most useful to our patients and which might require improvement. By understanding our patients’ online behaviors, we can tailor our digital services to better meet their needs.

3. Security

While cookies are often associated with tracking user behavior, they also play a crucial role in security. Certain cookies, known as ‘session cookies’, are designed to ensure that your session on our website is secure. These are particularly important when you access sections of our site that contain sensitive personal or medical information. The cookies will help confirm that it’s genuinely you interacting with the site and not a malicious entity.

4. Third-party Integration

Our website might have functionalities that are integrated with third-party services, such as videos, maps, or payment gateways. These third-party services might use their own cookies to function correctly. For example, if we have an embedded video from a platform like YouTube, when you play that video, YouTube might place its own cookies on your device. While these cookies are not under our direct control, we make efforts to only integrate with reputable third-party services that prioritize user privacy.

5. Advertising and Marketing

Although our primary concern is healthcare, there may be occasions where we would like to inform our patients about new services, promotions, or events related to our dialysis center. In such cases, cookies can help us understand which of our services might be most relevant to you. This ensures that any promotional material you see is tailored to your interests, providing a more personalized experience.

6. Consent and Control

We believe in transparency and giving our users control. When you first visit our website, we provide information about the cookies we use and ask for your consent. If you prefer not to allow certain types of cookies, you have the ability to opt-out. However, it’s essential to understand that disabling some cookies might affect the functionality of our website.

7. Continuous Improvement

The digital realm is ever-evolving. As new tools and technologies become available, our use of cookies may adapt to embrace these changes. We continually review our cookie usage to ensure that we are leveraging them in the best interests of our patients and in line with industry best practices.

In conclusion, cookies play a multifaceted role in enhancing the digital experience at Universal Dialysis. Whether it’s ensuring that our website functions securely, understanding user behavior for better service optimization, or delivering personalized content, cookies are instrumental in ensuring that our patients receive the best online care possible. As always, we remain committed to prioritizing our patients’ privacy and trust in every step of their healthcare journey with us.

GDPR Disclosure:

Universal Dialysis is committed to maintaining the privacy and protection of your personal data. This GDPR Disclosure elaborates on how we adhere to the principles and regulations outlined in the General Data Protection Regulation (GDPR), a European Union regulation enacted to protect the personal data of EU citizens.

1. Data Controller

Universal Dialysis acts as the Data Controller, responsible for determining the purposes and means of processing personal data. You can contact our Data Protection Officer  for any GDPR-related inquiries.

2. Personal Data We Collect

We collect and process the following categories of personal data:

a. Personal Identification Data: Includes name, address, phone number, email, and other identifiable information. 

b. Health & Medical Data: Pertains to your health conditions, medical records, treatments, medications, and relevant healthcare specifics. 

c. Payment Information: Data such as your billing details, insurance information, and payment methods.

3. Purposes of Processing

a. Medical Care: To offer you personalized dialysis treatments and related health services. 

b. Billing & Payment: To facilitate and verify payments for services received. 

c. Communication: To share crucial updates, reminders, or address your concerns and inquiries.

4. Legal Bases for Processing

Our processing of your personal data is based on:

a. Consent: When you provide explicit approval for specific types of processing. 

b. Contractual Necessities: To fulfill a contract with you or to take steps at your request before entering a contract. 

c. Legal Obligations: When we’re bound by law to process personal data. 

d. Legitimate Interests: When processing serves a purpose that’s beneficial and doesn’t infringe upon your rights.

5. Your Rights Under GDPR

As an EU citizen or resident, you have the following rights:

a. Access: You can request a copy of your personal data held by us. 

b. Rectification: You can correct or complete your personal data if it’s inaccurate or incomplete. 

c. Erasure (‘Right to be Forgotten’): You can request your personal data to be deleted from our records. 

d. Restriction: You may limit how we process your personal data. 

e. Data Portability: You can ask for your personal data in a machine-readable format or have it transferred directly to another organization. 

f. Object: You can object to the processing of your personal data for specific purposes.

6. Data Retention and Deletion

Your data is stored for a duration necessary to fulfill the purposes outlined unless a longer retention period is required or permitted by law. Upon expiry, we delete or anonymize your personal data.

7. Data Protection

We’ve implemented robust technical and organizational measures, ensuring the highest level of safety for your personal data. This includes encryption, access controls, and staff training.

8. Data Transfers

Your data might be processed outside the European Economic Area (EEA), only if necessary, and in compliance with GDPR’s stringent standards for international data transfers.

9. Data Breaches

In the unlikely event of a breach compromising your data’s security, we commit to notifying the appropriate supervisory authority and, if GDPR mandates, you, within 72 hours.

10. Third-party Processors

We engage third-party processors to provide specific services, ensuring they align with GDPR principles. Such entities undergo regular audits to maintain compliance.

11. Cookies & Online Trackers

While using our website, cookies or similar tracking mechanisms might be employed. For detailed information, please refer to our Cookie Policy.

12. Changes to this GDPR Disclosure

We might revise this GDPR Disclosure occasionally. Ensure you review it regularly to stay informed about our data protection practices.

13. Complaints

If you believe your GDPR rights have been violated, you have the right to lodge a complaint with a supervisory authority in your country or the country where the alleged violation occurred.

How to Contact Us

  1. If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to contact us at the following email, telephone number or mailing address.

    • Email:
    • Mailing Address: 1329 W Walnut Hill Lane
      Suite 110, Irving, Texas, 75038

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